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Prompts and References

Write stronger prompts and decide when to use image, video, or audio references.

Prompt ingredients

A useful video prompt usually contains:

  • Subject: who or what appears in the frame.
  • Action: what changes during the shot.
  • Environment: where the scene happens.
  • Camera: static, dolly, pan, tilt, orbit, macro, aerial, or handheld.
  • Light and style: time of day, lens, color grade, medium, or genre.

Reference image

Use an image when the first frame, product shape, character, outfit, or composition matters. The model will treat it as a visual anchor and animate from that starting point.

Reference video

Use a video when you care more about motion language than exact pixels. Good references include camera moves, walking rhythm, product rotation, or scene reveals.

Reference audio

Use audio when timing matters. Music, voice pace, or beat structure can guide the rhythm of the shot.

Practical advice

Do not upload references for every generation. Start with text. Add references only when the model needs a concrete visual, motion, or timing target.

Table of Contents

Prompt ingredients
Reference image
Reference video
Reference audio
Practical advice